Introducing Apps in ChatGPT and the New Apps SDK

OpenAI is introducing a new generation of apps you can chat with, right inside ChatGPT. Developers can start building them today with the new Apps SDK, available in preview.

Apps in ChatGPT fit naturally into conversation. You can discover them when ChatGPT suggests one at the right time, or by calling them by name. Apps respond to natural language and include interactive interfaces you can use right in the chat.

For ChatGPT users, apps meet you in the chat and adapt to your context to help you create, learn, and do more. For developers, building with the Apps SDK makes it possible to reach over 800 million ChatGPT users at just the right time.

Apps are available to all logged-in ChatGPT users on Free, Go, Plus and Pro plans. Pilot partners — Booking.com, Canva, Coursera, Figma, Expedia, Spotify and Zillow — are also available today.

When you start a message to ChatGPT with the name of an available app, like 'Spotify, make a playlist for my party this Friday,' ChatGPT can automatically surface the app in your chat and use relevant context to help. The first time you use an app, ChatGPT will prompt you to connect so you know what data may be shared with the app.

ChatGPT can also suggest apps when they're relevant to the conversation. For example, if you're talking about buying a new home, ChatGPT can surface the Zillow app as a suggestion so you can browse listings that match your budget on an interactive map right inside ChatGPT.

The magic of this new generation of apps is how they blend familiar interactive elements — like maps, playlists and presentations — with new ways of interacting through conversation. You can start with an outline and ask Canva to transform it into a slide deck, or take a course with Coursera and ask ChatGPT to elaborate on something in the video as you watch.

The first set of apps available in ChatGPT today includes: • Booking.com — Find and book hotels, flights, and travel experiences • Canva — Create presentations, social media posts, and designs • Coursera — Browse courses and learn new skills • Expedia — Plan trips and find deals • Figma — Design and prototype interfaces • Spotify — Create playlists and discover music • Zillow — Browse home listings and explore neighborhoods

11 more partners are coming later this year, including AllTrails, Peloton, OpenTable, Target, theFork, Uber, and others.

Apps in ChatGPT are powered by the Apps SDK, available in preview for developers starting today. The Apps SDK builds on the Model Context Protocol (MCP), the open standard that lets ChatGPT connect to external tools and data. It extends MCP so developers can design both the logic and interface of their apps. OpenAI has made the Apps SDK open source so that apps built with it can run anywhere that adopts this standard.

Developers can use their own code to define the app's interface and chat logic, and connect directly with their backend so their existing customers can log in or access premium features.

OpenAI has published documentation including design guidelines and an open-source repo of examples to help developers design experiences that blend interaction and conversation. More reusable components and faster dev tooling are coming soon.

Every app in ChatGPT must follow OpenAI's usage policies, be appropriate for all audiences, and comply with partner rules for any third-party integrations. Developers must include clear privacy policies, collect only the minimum data they need, and be transparent about permissions.

The first time a user connects an app, ChatGPT prompts them to understand what data may be shared with developers. More granular controls for specific data categories are coming later.

Looking ahead, OpenAI plans to: • Launch apps to ChatGPT Business, Enterprise and Edu • Open submissions so developers can publish their apps • Launch a dedicated directory for browsing and searching apps • Share details on monetization, including support for the Agentic Commerce Protocol for instant checkout